We set out to create visuals that captured movement in its purest form. VK Energy Bar was designed for those moments between effort, when you are catching your breath, resetting your focus, and preparing to go again. Our goal was to show the product as a part of that rhythm, seamlessly fitting into real lives and real routines.
Every scene was built around energy and authenticity. From training sessions to road trips and coastal mornings, we wanted to show how VK fuels every kind of motion. The result is a visual identity that feels active and human, focused on performance without losing its calm and refined edge.
We wanted to show VK across multiple disciplines and demographics. It is not a snack for the end of training, but fuel for the moments that keep you going. From runners and cyclists to surfers and travelers, we set out to capture the energy of real people refueling and getting back out there.
We wanted to show VK across multiple disciplines and demographics — a bar made for movement, not just recovery. It’s not a snack for the end of training, but fuel for the moments that keep you going. From runners and cyclists to surfers and travelers, we set out to capture the energy of real people refueling and getting back out there.
This one was pure fun. From early morning rides to beach shoots and mid-session energy breaks, we had a GERAT time bringing this campaign to life. Every frame captures the spirit of movement, real people, real sweat, and the genuine moments in between.
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